👋 With 8.5+ years of experience designing impactful user experiences across B2B and D2C, I help organizations achieve their goals through strategic, user-centric design.
Currently, I lead and mentor an interdisciplinary design team focused on innovation and collaboration.
Key focus areas:
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Cultivating a strong design culture
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Shaping UX strategy and design processes
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Driving accessibility and UI excellence
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Aligning design with business goals through OKRs
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Leading strategic initiatives across domains like food, finance, travel, fitness, and healthcare
My goal to build meaningful, scalable experiences that truly make a difference.
Experience
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Rebel Foods
Director of Product Design
Jan 2024 - Present
Leading the product design and research team to build smart digital solutions for cloud kitchens, driving user-centric, data-led design across 10+ products with ~98% adoption. Key initiatives include AI-powered chatbots (chat + FAQ), Quick-Commerce, Aification, and gamification.
Core responsibilities:
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Building and nurturing a high-performing design team
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Driving UX strategies aligned with business goals
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Championing design thinking across the org
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Planning and supporting team career growth
Principal Product Designer
April 2021 - Dec 2023
Strategizing and building scalable offline and digital products for cloud kitchens. Scaled the design team from 0 to 15 and led high-adoption feature rollouts.
Set up design systems and a knowledge base for seamless onboarding into the Rebel ecosystem.
Driven by customer needs, prioritized impactful features to boost retention, collaborating closely with stakeholders through regular reviews.
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Some of the feature bring in great impact like 80% reduction in variance, 100% mobile adoption, Rider CSAT 4.4 etc.
Lead Product Designer
April 2020 - March 2021
Handled complex ecosystem from service level to feature level and invent amazing 
experience around same. ES App launch to order conversion went to 80%.
Craft experience for offline space for Eatsure. Right now Kiosk and tablets getting used at 5+ Eatsure offline stores.
Senior Product Designer
November 2018 - March 2020
Implementing end to end design process from Ideation, user flows, personas, 
wire-framing, prototyping, visual and interactive design for iOS & Android apps.
Solving immense problems through whiteboard techniques with multiple groups. Build intuitive and user-centric website of Ovenstory, Behrouz and Mandriok.
Product Designer
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Boldkiln, Noida
May 2017 - October 2018
While working with founders, handled various product and UI/UX projects across various platforms. Strategizing and planning ux projects from different clients. Mentor interns and junior designers.Facililate workshops with Cultfit, Matrix and Moms.Co.
Conducted user research, gathered insights, created user personas, and developed information architecture, wireframes, and prototypes for the project. Additionally, ideated and facilitated workshops with a diverse range of organizations, from large corporations to startups, including Paytm, Coca-Cola, Bank of Baroda, Uber, Times Internet and Akiva.
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Product Design Internships
Madlab, Bengaluru
February 2016 - July 2016
I completed my graduation project on Storage Solutions for Indian homes, applying the comprehensive design thinking process to develop innovative, scalable, and user-friendly products that cater to diverse household needs.
Next Education, Hyderabad
September 2015 - November 2015
Reviewed the visual appeal of instructional materials for curricular levels 1 to 5, focusing on enhancing user engagement and comprehension.
Evaluated layout, typography, color, visuals, and spacing to align with educational goals and design standards. Merged graphic design with research to recommend improvements for aesthetic and functional quality.
Athletto, Bengaluru
April 2015 - June 2015
During the internship, worked as a part of core design team at Athletto. Designed Introductory website, App and E- Com Website, Marketing posters, promotional emails, New logo, Business App, Introductory video, Brochure, Standee and Banners.
Applait, Bengaluru
April 2015 - June 2015
Attend the Mozilla Firefox Workshop at Unbox 2014 in Delhi from where I got an opportunity to work on the concept which evolved through the workshop. Research, conceptualise, design the user-centric online discussion platform that is easy to access and effective for professionals.